← Back to Hochzillertal

Beer & Après Prices in Hochzillertal

What you'll actually pay for drinks and food in Hochzillertal, Austria. Prices verified for 2025/26 season.

The Drinking Culture in Hochzillertal

Hochzillertal's drinking culture is deeply rooted in Tyrolean tradition, shaped by the Zillertal valley's legendary brewing heritage. The Zillertal Brauerei, founded in 1500, has crafted the region's identity around crisp, full-bodied lagers that locals treat with religious reverence. Unlike purpose-built alpine resorts that often feel sterile, Hochzillertal maintains an authentically Austrian atmosphere where farmers in Lederhosen still mingle with international visitors. The après-ski scene here evolved from simple mountain hut gatherings where skiers would warm themselves with Schnapps after a day on the slopes—a tradition that now draws thousands seeking the genuine article. What makes Hochzillertal unique is its unpretentious approach: you'll find more oompah bands andbeer pong tournaments than bottle service and VIP tables. The resort attracts a mixed crowd of intermediate skiers, British and Dutch holidaymakers, and Austrian weekenders, creating a convivial atmosphere that peaks during March's sunny spring skiing when the terraces stay packed until sunset. The low-season weeks between Christmas and New Year, plus late January, offer quieter sessions for those preferring intimate pub conversations over rowdy mountain parties.

Complete Bar Guide

Kristallhütte
mountain-bar €€

Perched at 2,100 metres on the expan­sive Kristalllift terrain, this legendary hut is the spiritual home of Hochzillertal après-ski. The massive sun terrace fills with hundreds of skiers from 2pm onwards, with DJ sets spinning from the roof-top cabin as the party builds. Inside, the wooden-panelled walls are covered in vintage ski memorabilia, and the atmosphere buzzes with mandatory participation in shots and singing. The crowd is predominantly 25-45, international but predominantly Central European, and thoroughly committed to the party. Getting a table after 3pm is nearly impossible, so arrive early or accept standing room only.

Signature Kristall-Schnapps (herbal digestif, €4), Jägertee (tea with Jägermeister, €5)
Best Time 2pm-5pm for the party; 11am-12:30pm for coffee and pastries before the rush
Insider Tip Skip the crowded terrace and ask for a table in the back 'Stube'—same drinks, more comfortable seating, and you can watch the regulars attempt karaoke.
Stöckl Alm
mountain-bar €€

A traditional Austrian Almhutte serving authentic Tyrolean fare alongside excellent Zillertal beer. Located mid-mountain near the Stöckl lift, it attracts a slightly older, more refined crowd than the rowdier Kristallhütte. The interior features rough-hewn wooden benches, mounted hunting trophies, and a massive stone fireplace that crackles through the afternoon. Live folk music—accordion and guitar—plays most afternoons, creating a warm, convivial atmosphere perfect for families or those wanting to experience genuine alpine tradition without the chaos. The food is genuinely excellent: käsespätzle, Tiroler gröstl, and Brettljause platters pair perfectly with the house beers.

Signature Zillertal Märzen on tap (€4.50), Hausschnapps (€3.50)
Best Time 12pm-3pm for lunch and early drinks; 4pm-6pm for a quieter post-ski unwind
Insider Tip Ask for the 'Stöckl Teller'—it's not on the menu but gives you the best sampling of local meats and cheeses for €12.
Brugger's Pub
village-bar

The premier village bar in Kaltenbach, Brugger's strikes the perfect balance between Irish pub comfort and Austrian gemütlichkeit. Dark wooden interiors, flickering candles, and a long bar with dozens of tap handles create an instant warming atmosphere. This is where serious drinkers gather—locals, season workers, and returning guests who know that Brugger's delivers consistent pours without the tourist markup. The crowd skews 25-40, English-speaking but not exclusively British, and conversations flow easily at the communal tables. Big screens show major sporting events, and the whiskey selection impresses for a mountain village.

Signature Irish Coffee (€6), draft Guinness (€4.20), Overproof Rum Punch (€7)
Best Time Happy hour 5pm-7pm; 9pm onwards for the late crowd
Insider Tip Tuesday is quiz night and draws a massive crowd—arrive by 8pm to secure a table, and form your team early.
Cockney's Irish Bar
village-bar

Kaltenbach's most reliably raucous venue pulls a crowd of British holidaymakers seeking familiar surroundings. The interior is aggressively Irish—guinness signs, Irish rugby jerseys, and photographs of Dublin—complete with a singalong piano that gets going around 10pm most nights. It's rowdy, it's predictable, and it's often absolutely packed with groups on lads' holidays and hen parties. The drinks are cheap by Austrian standards, the staff are friendly despite the chaos, and no one judges a sangria served in a bucket. If you want to dance on tables to 'Mr. Brightside' at midnight on a Wednesday, this is your place.

Signature yard glasses, VK vodka drinks (€3.50), jaegerbombs (€5)
Best Time 9pm-2am Thursday through Saturday
Insider Tip Avoid the weekend crush by coming early evening for cheaper drinks and a slightly more civilised atmosphere.
Arena Bar & Club
club €€

The only dedicated nightclub in the immediate resort area, Arena draws from across the Zillertal valley with its mainstream DJ sets and late licensing. The dancefloor fills around 11pm with a young (20-30) crowd working through ski-bum budgets, and the party continues until 4am on busy nights. The sound system is decent, the lighting is appropriately flashing, and the drinks are reasonably priced for a club. It's not sophisticated—think chart remixes and foam machines—but it delivers the late-night fix when the pubs have closed. Check the Facebook page for themed nights and guest DJs, particularly during peak season.

Signature Arena Shot Menu (5 shots for €15), Spirit & Mixer (€5)
Best Time 11pm-3am Friday and Saturday; occasional weeknight events during holidays
Insider Tip Start at Brugger's or Cockney's for cheaper pre-drinks—the club cover charge of €5-10 includes one drink, so time your arrival for maximum value.
Wein & Mehr
wine-bar €€€

A rare upscale option in otherwise casual Hochzillertal, this elegant wine bar offers an extensive selection of Austrian and international wines by the glass. The modern, minimalist interior—exposed brick, soft lighting, comfortable leather seating—feels transplanted from a city centre. The owner, a former sommelier from Vienna, curates an impressive list of Grüner Veltliner and Blaufränkisch alongside quality international bottles. This is the venue for romantic evenings, business conversations, or anyone seeking sophisticated conversation without venturing to more touristy establishments. The small plates menu (cheese, charcuterie, olives) complements the wine perfectly.

Signature Austrian wine flights (€18-25), Grüner Veltliner by the glass (€5-8)
Best Time 6pm-10pm for relaxed dinner; 10pm-late for quiet drinks
Insider Tip Ask about the 'hidden' reserve list—these premium bottles aren't displayed but the owner happily opens them for serious requests.

Prices & Value

Hochzillertal offers solid value compared to better-known alpine resorts, with Austrian pricing that feels reasonable even during peak season. The village bars particularly excel, delivering generous pours at prices that would seem cheap next to Courchevel or St. Moritz. Mountain bars naturally command a premium, but the experience justifies the markup. The real value lies in Zillertal's authentic beer culture—you'll never pay premium prices for mediocre drinks.

Beer
Draft beer: €3.80-€5.00 (village vs mountain); Bottled beer: €4.00-€5.50
Wine
House wine: €3.50-€4.50; Quality wine by glass: €5.00-€9.00
Cocktail
Standard cocktails: €7.00-€10.00; Premium/upscale: €12.00-€16.00

How it compares: Ski resort in France or Switzerland would charge 40-60% more for identical drinks. Even compared to nearby Ischgl or Saalbach, Hochzillertal runs about 15-20% cheaper while delivering equally authentic Austrian atmosphere. The Zillertal valley's local brewery keeps prices competitive—Zillertal beer is both excellent and value-priced.

Where locals drink: Locals and savvy visitors gravitate to Brugger's in Kaltenbach for evening drinks—the prices, atmosphere, and consistent quality can't be beaten. The smaller bars in the outer villages (Aschau, Uderns) offer village prices with equally authentic welcomes. Avoid anything directly beside the main lift station unless you want to pay for convenience.

Perfect Après Itineraries

🎉 The Classic Route

Start at Stöckl Alm around 2pm for a leisurely lunch and early drinks—grab a table on the terrace for mountain views. Ski down to Kristallhütte by 3:30pm and join the party until 5:30pm. Take the last lift back to Kaltenbach village, freshen up at your accommodation, then head to Brugger's Pub for 7pm happy hour. Bar hop to Cockney's for 10pm piano singalong, then finish at Arena Club until 3am. Budget approximately €60-80 for the day.

💰 Budget-Friendly

Pack your own beer for morning skiing (acceptable at most mountain bars). Ski until 3pm, then visit Stöckl Alm for just one drink (€4.50). Take the lift down and head straight to Brugger's for the 5-7pm happy hour—two-for-one pints. Move to Cockney's for budget shots (€3.50) and stay for the atmosphere. Skip the club—pub closure at 2am is your natural endpoint. Total budget: €25-35.

✨ Upscale Evening

Begin with a late lunch at Stöckl Alm, ordering the full Brettljause and premium beer (€8). Take an early evening walk through the village, then dress up for Wein & Mehr at 7pm—spend €40 on wine flights and cheese. If still energetic, cap the night at Arena Club for one drink at the bar, or retreat to your accommodation's hotel bar for nightcaps. Budget: €80-120.

Local Secrets

class="section__title">Quick Price Check
Pint of Beer (Mountain) €6

On-slope bar, standard lager

Pint of Beer (Village) €4

Village bar, evening drink

Glass of Wine €5

House wine, restaurant

Coffee €2

Espresso or cappuccino

Mountain Lunch €15

Main course + drink, on-slope

Evening Meal €31

Two courses + drink, mid-range restaurant

How Does Hochzillertal Compare?

Item Hochzillertal Austria Avg Alps Avg
Pint on mountain €6 €7 €7
Mountain lunch €15 €18 €22
Evening meal €31 €33 €45

The Après Scene

Our Take

Hochzillertal has solid après options without being overwhelming. A good mix of mountain bars and village spots, reasonable prices by resort standards. You can have a good time without breaking the bank.

Where to Drink

Money-Saving Tips

🏔️ Planning your ski trip to Hochzillertal Beer & Après Prices 2025/26?

Find Accommodation on Booking.com

Compare hotels, chalets & apartments